I was assigned to the Three Creative team to assist in the roll out of Three’s new brand guidelines across their multiple touchpoints. Each touch point serves a unique purpose so it was important to ensure the new guidelines adapt well creating a uniform yet unique aesthetic
CRM ROLLOUT
Throughout my time at Three, I was primarily responsive for applying their recently established UI/UX guidelines
for their email project. The project involved applying style guides for both B2C and B2B emails respectively and
applying a design system for each module of the email for an efficient workflow.
The design system is an important factor in setting up the email from a marketing standpoint as Three’s promotions
are ever changing during the day.
INTEGRATED ROLLOUT
There are also cases where I apply specific brand guidelines to specific touchpoints. It applies to both print and digital touchpoints.
