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SELORM AMUZU

I am a creative designer based in London. Since 2013, I have developed a flexible yet unique career path which involves both print and digital mediums specializing in Branding, Editorial and Experience Design particularly Web and UI Design.

I have had the pleasure of working for brands like Adidas, Casio Electronics, Hertz and Stella Artois. I have also had the pleasure and opportunity of working with agencies such as Futurebrand, PublicisSapient and Adjust your Set.

CASIO ELECTRONICS

I worked for Casio Electronics as a Web Designer and Web Content Adminstrator. My day to day involved preparing the digital assets for sale online and designing the many mini-sites for the Casio brand. I was particularly involved in the redesign of Casio's timepiece brands Edifice, Baby G and G-Shock ensuring that each of their brand personalities shine whilst remaining uniform within the Casio brand guidelines.

EDIFICE

EDIFICE I was heavily involved in the redesign of the Edifice website. The aim was to enhance the look and feel of the site highlighting it's roots and interest in motorsports and tech each Edifice watch features.

BABY G

The concept behind the Baby-G website was to use the nostalgia of it’s past to cater to female creatives and influencers of today. With that in mind, the website is designed as an online magazine which is branded under the term “feminine and fierce”.

G-SHOCK

I was responsible for updating and refreshing the G-Shock site during the peak of it's popularity. The aim was to focus on the lifestyle aspect of the brand not only aiming to commercial audiences but also highlight the tech G-Shock features for it's more technical use.