I was seconded from the Hertz account at Adjust Your Set to Oliver to work the Adidas account during the COVID period due to this brief for Adidas. The brief was to promote the sale of the last of Spring 2020's Adidas Football collection via email. I and the team at Oliver wanted to use this brief as an opportunity create a positive approach during these uncertain times.
INSPIRATION
Inspired by a social media post of a man turning his backyard to a football pitch, Oliver wanted to capitalise on that idea by focusing on creative ways football fans can make use of their time whilst indoors.
The team determined the 2 types of football fans who could benefit the most from the campaign where:
- Video gamers who play football related games
- Families who use football to entertain their children
With the profiles established we were looking into ways to identify them visually therefore we looked into IKEA instruction sheets and Racecar Tamiya kits
EVOLVING THE PROJECT
The email project saw success to the point that Adidas caught wind of the campaign and wanted to evolve it as a social media project. I collaborated in arranging the assets together to design them in the form of an instagram story.
